As consumers many of us pride ourselves on doing the research and looking at all the options before making a purchase, whether it’s a tomato in the produce department, a new pair of shoes, or even a new flat screen TV. We like to know exactly where our money is going, but do we do the same for our health care options?
A new ad campaign by the U.S. Department of Human Health Services and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and also, the Ad Council, encourages patients and health care consumers to advocate for themselves and ask questions of their doctors about everything from the medications to the different treatment options available, much in the same way you might question a sales associate about all of the features on that new cell phone. In this way, the “Explore Your Treatments” campaign can help patients become better informed about their options before choosing a treatment for a health condition or illness.
“We see the best outcomes when doctors and patients work together to come up with a treatment plan that takes into account the patient’s quality-of-life concerns,” said AHRQ Director Carolyn M. Clancy, M.D. “Information is power in health care, and this campaign will provide patients with the information they need to become partners with their doctors in their health and health care.”
The campaign involves all sorts of media from print and radio ads, to television spots and a website that provides tips and questions to use when speaking to a doctor or health care provider. To learn more, click the link and begin to “Explore Your Treatments”: http://www.effectivehealthcare.ahrq.gov/options/